Deana Sheriff, CEcD
Deana Sheriff is the Executive Director for West End Economic Development Corporation. Since April 2017, Deana has been working to mitigate the economic effects of both a mine closure and power plant closure. Deana’s task is to help the region diversify the economy, and not only survive the impact of the closures and loss of high-paying jobs, but to come out the other side a stronger and more resilient community.
Deana was born in Colorado and grew up on the Western Slope. She has been acquainted with the West End through many childhood camping trips to the area.
Deana has worked in economic development for over 25 years. Deana began her career in Denver, CO working for Jefferson Economic Council as Chief Financial Officer and Jefferson County Enterprise Zone Administrator. She further worked for Grand Junction Economic Partnership and was executive director for Delta County Economic Development for over 7 years. Deana has been a frequent speaker on the topic of economic development in rural communities, and frequently consults with rural communities starting their economic development programs. Utilizing her knowledge of programs and services for rural communities, she has helped over 20 counties develop their programs.
Deana has worked in a variety of industries, including aerospace manufacturing, medical management, non-profit operations management, OSHA compliance, farming and small business ownership. She recently began consulting to the hemp industry in Colorado. These differing industries have provided a unique understanding of business needs and have suited Deana quite well in her work in economic development. She particularly enjoys helping small businesses grow and prosper.
Deana received her Certification in Economic Development (CEcD) in 2016. She loves to travel and considers herself a Lifelong Learner. She’s found that she likes the West End so much, she has permanently relocated to the region, and intends to call this her home long into the future.